The body shop gay
Description
Hundreds of pieces of anti-2SLGBTQ+ legislation have been proposed in the US. Dubbed “Don’t Say Gay” bills, they affect every member of the 2SLGBTQ+ group. The Body Shop is taking a stand with “We Don’t Just Tell Gay.” The Body Shop is saying it all.
Work for the campaign is inclusive of every single member of the 2SLGBTQ+ community. The campaign design was inspired by the s counterculture, a time when the sexual revolution and 2SLGBTQ+ advocacy were taking off. The artwork from this turbulent period remains timeless, positive and cheerful and is a way to aid remind people that Identity is a time of love, acceptance and celebration. OOH wild posters were placed in Tampa, FL, and Dallas, TX, both places where “Don’t Utter Gay” bills have been signed into law. Within four days of launch, CTAs for the campaign had already garnered letters to elected officials in the US to aid the Equality Act and 56 signatures for the It Gets Better Canada pledge.
This professional campaign titled 'We Don't Just Say Gay' was published in Canada and Together States in June, It was created for the brand: The Body Shop, by ad agency: Odysseus Arms. This Digital, Clip, and OOH Outdo
In the midst of the anti-2SLGBTQ+ rhetoric and legislation, The Body Shop’s “We Don’t Just Say Gay” campaign seeks to attention on creating an environment where 2SLGBTQ+ youth touch safe and respected to commemorate Pride Month.
Building off the success of last year’s All Blood is Equal campaign that aimed to end the blood ban, this year’s campaign focused more on the 2SLGBTQ+ youth and helping them feel seen and able to show up as they are, says Hilary Lloyd, VP of marketing and corporate responsibility for The Body Shop North America.
The campaign ran for the duration of Pride month and included vibrant OOH displays in Canada and the U.S. The 60s-inspired, psychedelic displays were designed around a pair of lips that said “We Don’t Just Say Gay,” surrounded by other identities like transsexual and bisexual that create up the 2SLGBTQ+ community.
The campaign also featured a corresponding video as good as specially designed apparel worn by retail staff. The video and displays can also be seen on the Body Shop’s owned media platforms, including Facebook and Instagram, and were amplified by activist influencers Lydia Okello and Gabe Adams. In the U.S., there were also posters and sig
The Body Shop Launches Pride Campaign
The Body Shop North America announces continued efforts in supporting 2SLGBTQ+ youth amidst a devastating legislative cycle and uptick in discrimination. In the United States, the Parental Rights in Education Bill, coined as the Dont Say Gay bill by the media, recently passed in Florida, and now, copycat bills that threaten the protection and privacy of 2SLGBTQ+ students and educators are on the ascend in other conservative states like Texas and Tennessee.
In response, the activist beauty retailer is kicking off a pro-2SLGBTQ+ creative campaign that directly opposes this legislation. The campaign will be brought to existence through retail signage, digital initiatives, an educational hub, non-profit partnerships, and assigned product sales.
Starting June 1, visitors to the brands North American stores will notice bold, colorful signage, videos, and specially designed apparel worn by retail staff including bandanas and pins that will read We dont just say gay. We also say… followed by the list of 2SLGBTQ+ identifiers, including pansexual, bisexual, and trans, among others, meant
Body Shop bar in Emerald Bay was opened when the owners of the Manhole (Joe Mallien and Mike Dziuba) decided to relocate and begin anew. It was an extremely popular bar in Emerald Bay. It was the "home" bar of the Argonauts leather club, hosting its title competitions for 4 years (between the time the Manhole block closed and when the Argonauts annual "Run" moved to a member's rural farm).
The bar is listed in bar directories in 'Escape' thru (May-Nov ), 'OUT!' (April ) and 'RAGG' (May-Sept. ). Most listings are keyed as 'M D L W' (Men, Dancing, Levi-leather, Western) or similar.
Body Shop was transformed by owner Mike into Who's early in
(Mallien, who co-ran The Manhole, Body Shop and Who's for a total of more than 11 years, later said it grew tiring and he didn't mind when his tenure running bars came to an end. He said it was a struggle to stay afloat much of the time.)
The history of LGBT bars in Northeastern Wisconsin was the subject of an excellent article in the Green Bay Press Gazette in
More information about this business is welcomed from anyone who can contribute it.
February In Step vol. 1 issue 2 | . |